BBA is a 3-year full-time professional undergraduate program affiliated with the CCS
University, Meerut. The BBA programme, at Lloyd is a comprehensive course with a wide range
of learning outcomes that will inculcate business acumen in students and accelerate
professional development to manage business situations effectively and efficiently. The
course will teach students how to operate effectively in groups and work as team players. We
have designed the course to bridge the gap between students' theoretical and practical
knowledge by adopting innovative teaching pedagogy. Students will gain the necessary
abilities to become socially and ethically responsible business leaders. One of the primary
benefits of studying BBA at Lloyd Institute is that we teach students to build and improve
soft and hard skills through our 360-degree development programmes, clubs and activities,
classroom interaction, webinars, and seminars, among other things.
BBA’s wide applicability can enable students to gain prospective employment
opportunities in their preferred industry, depending upon their interests. From marketing
management, human resource management, banking and finance, supply chain or logistics
management, hospitality, and hotel management, to entrepreneurship and family business
management, students at Lloyd are given a headway into various fields of study that BBA
encompasses. The course is also imperative in embedding entrepreneurial skills in students
and providing them with the perfect foundation for going for postgraduate degrees in
management like MBAs. Through our interdisciplinary curriculum that amalgamates business
administration with varied industries, we foster experiential learning and a practical based
approach to business education.
BBA Course Curriculum
BBA First Year (BBA I Sem )
| Subject Name |
Code |
| Fundamentals of Management |
BBA-101 |
| Organizational Behavior |
BBA-102 |
| Managerial Economics |
BBA-103 |
| Accounting and Financial Analysis |
BBA-104 |
| Business Law |
BBA-105 |
| Business Organization and Ethics |
BBA-106 |
| Environmental Studies (Qualifying paper) |
BBA-008 |
BBA First Year (BBA II Sem )
| Subject Name |
Code |
| Quantitative Techniques for Business |
BBA-201 |
| Business Communication |
BBA-202 |
| Human Resource Management |
BBA-203 |
| Marketing Management |
BBA-204 |
| Business Environment |
BBA-205 |
| Fundamentals of Computer |
BBA-206 |
| Assessments on Soft Skill Based on Presentations/ G.D/ Personality traits |
BBA-207 |
BBA Second Year (BBA III Sem )
| Subject Name |
Code |
| Advertising Management |
BBA-301 |
| Team Building & Leadership |
BBA-302 |
| Indian Economy |
BBA-303 |
| Customer Relationship Management |
BBA-304 |
| Management Information System |
BBA-305 |
| Income Tax Law & practice |
BBA-306 |
BBA Second Year (BBA IV Sem)
| Subject Name |
Code |
| Consumer Behavior |
BBA-401 |
| Financial Management |
BBA-402 |
| Production& Operation Management |
BBA-403 |
| Sales& Distribution Management |
BBA-404 |
| Research Methodology |
BBA-405 |
| Entrepreneurship& Small Business Management |
BBA-406 |
| Computer Oriented Practical &Viva- Voce |
BBA-407 |
BBA Final Year (BBA V Sem)
| Subject Name |
Code |
| Arithmetic Aptitude |
BBA-501 |
| Aptitude Reasoning |
BBA-502 |
| General Business Awareness |
BBA-503 |
| General English |
BBA-504 |
| Elective Paper M-1/ F-1 |
BBA-505 |
| Elective Paper M-2 / F-2 |
BBA-506 |
| Summer Training Project Report based Viva- Voce |
BBA-507 |
BBA Final Year (BBA VI Sem)
| Subject Name |
Code |
| Strategic Management & Business Policy |
BBA-601 |
| Operation Research |
BBA-602 |
| Fundamentals of E Commerce |
BBA-603 |
| Economic and Industrial Law |
BBA-604 |
| Elective Paper M-3/ F-3 |
BBA-605 |
| Elective Paper M-4/ F-4 |
BBA-606 |
| Comprehensive Viva-Voce |
BBA-607 |
Marketing Specialisation Elective Subjects:
- M-1 Rural Marketing
- M-2 Service Marketing
- M-3 Retail Management
- M-4 Digital Marketing
Finance Specialisation Elective Subjects:
- F-1 Corporate Taxes-Direct and Indirect Tax
- F-2 Financial Institutions & Investment Management
- F-3 Cost and Management Accounting
- F-4 Company Accounts
Value Added Course
| Beginner Module of MS Office & Foundation of Business Analytics |
English Proficiency |
